ASOA Course: Introducing New LASIK Technology into a Competitive Market

Sunday, April 27, 2014: 9:15 AM-10:15 AM
Room 102A (Boston Convention and Exhibition Center)

Narrative Responses:

Course Description
Course will provide attendees the total marketing package of tools and creative strategy to successfully introduce new LASIK technology into a market. Attendees will learn how to successful gain market share from their competitors through proper positioning.

Instructor:
Michael W. Malley, BA
Faculty:
Cory J. Pickett, BS
See more of: ASOA Business Management Course