ASOA Course: Marketing Optical Services

Sunday, April 27, 2014: 2:15 PM-3:15 PM
Room 107A (Boston Convention and Exhibition Center)

Narrative Responses:

Course Description
Course will cover all aspects of marketing optical products including, retail point of purchase, sales training and techniques, physician sales training, print, television, radio, on-line, social media, direct mail, word of mouth, and customer loyalty programs.

Instructor:
James Dawes, MHA, CMPE, COE