Diversification in Online Marketing: Strategies to Strengthen Online Patient Acquisition

Sunday, April 19, 2015: 8:00 AM-9:00 AM
Room 30CD (San Diego Convention Center)

Course Description
Course will explore how a diversified approach to search engine optimization and online marketing can augment patient acquisition while mitigating the risks in any one online channel.  Presentation will highlight how to avoid volatility, prioritize online activities, and effectively manage budgets, and ascertain investment return.

Ryan J. Miller