Giving Back: How Sponsorships and Philanthropy Create Brand Distinction

Monday, April 20, 2015: 10:30 AM-11:30 AM
Room 30E (San Diego Convention Center)

Course Description
Course will provide an understanding of the benefits of making sponsorships/philanthropy a part of the strategic marketing plan while analyzing the benefits that exist in various sponsorship opportunities.  Finding ways to leverage those long-term relationships into meaningful marketing content without appearing to be seeking public praise.

Julie Gough, MS