The Path to Purchase and the Optical Dispensary

Sunday, April 19, 2015: 9:15 AM-10:15 AM
Room 29AB (San Diego Convention Center)

Course Description
The Path to Purchase is a consumer's predictable mental journey.  Understanding this process will greatly help your dispensary marketing efforts.  This course reviews the 5 Phases on the PPT.  Moments of Maximum Impact and Moments of Truth will be discussed, as will ways of creating customers who are Active Loyalists.

Arthur De Gennaro